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After 29 years, MTV has decided to change its look. But not their look, their famous logo. The network has dropped the words "music television" and just left the "M" and the "TV". The MTV logo has also been stretched and has a "clear look" for images to be put in the background.
The reason this decision has been made is because MTV has evolved from showing more music videos into showing more reality shows. Here are the words from MTV's Head of Marketing Tina Exarhos when she was being interviewed in The Hollywood Reporter. "We thought, 'No one is ever going to let us do this.' It's the one thing we've never touched," she said. But with the channel's most recent on-air redesign -- something the network switches up every couple of years -- "now felt like the right time.
It felt like, 'Why have we been so scared when the channel itself has evolved so much over the years?' "
Well I guess the reality shows is the new trend and we might as well follow it or we can just always change the channel.
Wednesday, February 10, 2010
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